Published
November 6, 2025
Category
Marketing / Optimization
client
Nova Pearl Dentistry
CASE STUDY
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nova pearl dentistry
Client Website
Introduction
When Nova Pearl Dentistry sought to enhance their digital footprint in the competitive Crestview market, they turned to First Point Media for a comprehensive digital marketing strategy. This case study explores the collaborative journey towards achieving unparalleled online visibility and patient engagement.
01. The Challenge
Overcoming Online Obscurity and Patient Acquisition Plateaus
Nova Pearl Dentistry was grappling with an underperforming website and low patient acquisition rates despite offering state-of-the-art dental services. They needed to boost their online presence to reflect the quality of their in-clinic experience and convert website visits into booked appointments.
02. Strategy
Integrated Marketing Campaign
First Point Media initiated the strategy with a website redesign focused on user experience, coupled with SEO to improve organic search visibility. We then launched a targeted PPC campaign and employed social media tactics, including educational content and patient testimonials, to build trust and authority.
03. Solution
Strategic Digital Overhaul
First Point Media devised a multifaceted digital marketing campaign tailored to Nova Pearl Dentistry’s goals. By optimizing their website for search engines, leveraging targeted Google Ads campaigns, and engaging with potential patients through social media, we aimed to translate digital traffic into tangible business growth.
04. Perfect Results
A New Era of Digital Engagement Six months into the partnership, Nova Pearl Dentistry experienced:
- A 63% increase in website traffic
- A 46% growth in new patient appointments via bookings
- A return on ad spend (ROAS) of 98% from PPC campaigns
% INCREASE OF VALUE PER PATIENT
%
INCREASE IN TRAFFIC
%
INCREASE IN SIGN-UPS
%
ROI FROM DIGITAL MARKETING
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